Finished with your holiday shopping?  Have you even started?  It is fun to shop for the important people in your life; however, what’s on the shopping list for your business?

2013 was another year that social media proved it isn’t a passing fad.  Consider mastering social media marketing.  A social marketing presence is a gift you can give your business that will continue to reward.

Net Works, Inc. recommends 3 gifts to help your business engage and grow in 2014.

1. Social Media Marketing Strategy
   
   Businesses are jumping into social media to grow their community, create more brand awareness and more opportunity. You know the need for social media, but do you know how to use it effectively? 
   
   Decide what your social focus is, what your goals are and how you plan to achieve those goals.  Give your business the gift of developing a social media strategy this holiday season.
   
   
2. Dedicated Social Media Work Station
   
   Social media is about engaging your community and staying consistent.
   
   Buy a social media dedicated tablet or smartphone for the office.  Let your community know the people behind your business.  Let them feel like they are part of your business.  Use your dedicated tablet or smartphone to take photos, make updates and have conversations.
   
   Use the 80/20 formula for updates. 80% of your updates should be about engagement; fun, relevant, valuable content such as videos, photos, articles, and questions to engage your audience. Only 20% should be about selling.
   
   
3. Social Media Management
   
   The gift of social media management will help any business grow in the New Year.
   
   Partner with a professional social media company to help develop and implement your social media strategy.  Net Works, Inc. is proud to partner with Social Coaches to help our clients succeed with social media.  Services are available from one-time coaching sessions to complete social media management.
   

This holiday season, make sure to give your business a gift that will generate interest and qualified leads throughout the year.